Social media use jumps in managed travel space: study
Travel managers see increasing value in social media platforms as a way to enhance a corporate travel programme, according to a report. For the past several years, industry insiders have been warning corporate travel managers that they ignore social media at their own risk.
Read more on eyefortravel.com
Top Brands Go Head to Head in Alterian’s Social Media Customer Service Test
Industry leaders duel for social media customer service bragging rights – with some surprising results.Chicago, IL (PRWEB) June 30, 2011 Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced the results of its brand engagement study, an analysis of the social media customer engagement effectiveness of top brands across six industries: travel, banking …
Read more on PRWeb via Yahoo! News
Philips riding the social media boom
Philips Electronics (Thailand) has jumped onto the social marketing bandwagon by promoting online 150 models of new products in its headphone and accessories segment this year.
Read more on Bangkok Post – Thailand’s English news