Short code is associated with automated services and programs that handle the response and typically requires the sender to start the message with a command word or prefix. Once that is done a response is appropriately sent back to the cell number.
If more of an understanding think it like this. An ad or some type of printed material where a provider has to inform about both the prefix and the short code number, the advertisement will typically follow this type of a format:
Format Example #1 - Long version: Text Football to 72404 for latest football news.
Format Example #2 – Short version: football@72404
Short codes (also known as short numbers) are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS messages from a service provider’s mobile phones or fixed phones. There are two types of short codes: dialing and messaging.
We design Short codes to be easy to read and remember. Like telephone numbers, short codes are unique to each operator at the technological level. Even so, providers generally have agreements to avoid overlaps. In some countries, such as the United States, some classes of numbers are inter-operator (U.S. inter-operator numbers are called common short codes).
Short codes are widely used for value-added services such as television program voting, ordering ringtones, charity donations and mobile services and we can take it one step further, just like the internet was started with the idea to be able to communicate. Yet now when can not leave with out the internet. This new and yet really untouched marketing tool is more powerful then the internet.
Sit back in your chair for a minute and think about how the cell phone is changing each time a new one comes out. This is the best marketing tool for your business and it’s in your soon to be new or repeat customers hands.. WOW !!
Their are so many ways you can use a short code and I do not even dare to open that Pandora’s box right now with you, I just want you to focus on the power of sms marketing. Once you get it and we prove the ROI to be the best ever, I then and only then talk to you about how to build to other media’s, Yes many other gigs that can go hand and hand it sms marketing.
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