How are Businesses Using Text Message Marketing to Boost Sales? These Ways are just some of
many way’s to take your daily volume income to all new levels.
Hilton Uses SMS With Success
resulted in a 9% increase in sales for Dunkin’ Donuts,
according to the two companies that created it.
As a result of an SMS-based marketing campaign,
customers were able to get coupons for
Dunkin’ Donuts product by using their mobile handsets to respond to
advertisements displayed on store signage, billboards and on the radio.
By sending a short message to the published numbers, users receive an immediate
reply featuring a free gift coupon or special offer redeemable at local outlets.
Sales were reportedly up 9% within the first three weeks of the campaign. By enticing
consumers to request special offers, Dunkin Donuts ensures that they achieve a great
consumer push without running the risk of breaking down the client relationship by
contributing to the wealth of ‘spam’.
By ensuring that the power of the SMS medium is put to good use in an ethical way and
one which doesn’t encroach upon users’ privacy was key to the success of campaigns
such as this one with Dunkin’ Donuts.
And Dunkin Donuts’ Italian franchisee GianLuigi Contin says that the SMS marketing
solution has been a positive brand-building experience: “We are directly reaching
our targets with a message they can understand. Cellular coupons are not cute
promotions, rather they are serious marketing toolsthat not only extend the
brand but are also directed towards the people we want to reach.”
Source: Email Mobile Marketing