The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

//The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

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By | 2013-11-10T13:25:13+00:00 November 10th, 2013|Cell Phone Marketing|3 Comments

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3 Comments

  1. DALwrites November 10, 2013 at 2:21 pm
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    Extremely useful!, April 19, 2011
    By 
    DALwrites
    (VINE VOICE)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: The Ultimate Sales Letter: Attract New Customers. Boost your Sales. (Paperback)

    For someone who is completely new to the world of sales letters, this book takes you through the whole process from A-Z. The book is extremely accessible (minimal use of jargon), gets right to the point (do this, don’t do that), and you’ll find yourself using the principles almost immediately. I had a freelance sales letter opportunity fall in my lap soon after reading this, and I made myself sound like an old pro; the client was satisfied from the first draft forward. The book really is that good.

    The only item that irked me, especially as the book drew to a close, was the amount of “upselling,” both for the author’s products as well as those of some of his colleagues. However, this is ultimately a sales book, the author apparently knows what he’s doing, and it did not detract from any of the real content.

    Overall, I couldn’t recommend more highly, whether you’re a complete beginner looking for the inside track, or a seasoned pro searching for some fresh ideas.

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  2. Clint Pachl November 10, 2013 at 2:33 pm
    16 of 23 people found the following review helpful
    1.0 out of 5 stars
    “ALL Successful Selling is by Nature and Necessity MANIPULATIVE”, February 27, 2012
    By 
    Clint Pachl (Phoenix, Arizona) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)

    The title of my review is a direct quote from the book by Dan Kennedy himself.

    If you believe manipulation, applying pressure, and intimidation are the ways to guarantee sales then this book is for you.

    Mr. Kennedy does not once convey how we can actually build a relationship with a prospect, gain their trust, and, in time, have our solution willingly accepted.

    The premise of the book is one-shot mailings, with the exception of chapter 12,”The Power of a Sequence”. In this chapter he succumbs to the questionable practice of bombarding the prospect with a series of sales letters that incrementally “sweeten” the offer until you sell the prospect.

    This book is filled with trickery and fluff. To emphasize my point, here is another quote taken from “Step 8: Motivate Action”:

    “It sometimes pays to exaggerate our ROI promise, then bring the reader back down with copy like this: … and even if I’m only half right, you’ll still pocket over $…”

    I found it interesting that many of Kennedy’s cheesy tactics are criticized by expert copywriter Robert Bly in his book The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. In fact, Bly states that questionable tactics like these may only prove effective with lower-class consumers.

    SKIP THIS BOOK! There are many excellent books that you need before ever considering this title. In addition to Bly’s book, I just read Selling to Big Companies by Jill Konrath. Both titles are more professional and ethical, especially when targeting a higher quality prospect.

    P.S. This book is filled with distracting self-promotion. In fact, his final Step 29, “Outsourcing,” is a solicitation to the reader. Kennedy builds a case that copywriting is difficult to get right, especially if it is “do-or-die.” He then shamelessly states his price for hire of $100k to $2m plus royalties (he actually boasts about his rates several times throughout the book). He then insultingly states, “obviously, the local cupcake store or single dental practice has no opportunity sizable enough to make such an investment in me.”

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  3. Chuck Rylant "MBA, CFP®, Author" November 10, 2013 at 2:42 pm
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    The one copywriting reference you need, January 1, 2012
    Amazon Verified Purchase(What’s this?)
    This review is from: The Ultimate Sales Letter: Attract New Customers. Boost your Sales. (Paperback)

    If you want one reference book that you will refer to over and over again when writing copy, this is it. This book begins with the basics of copy writing for mine and my clients’ projects. It and gives you a few formulas and samples to get you started. I use this book whenever I have a new marketing message to create. It is also the same formula for video sales letters, tele-seminars, and selling from the stage, so don’t think this is dated material if you think long form copy writing is dead.

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