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A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business)
About the Author: Dean Schlenker
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A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage (New Tools for Business)
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A good general marketing primer, but…,
I really didn’t like this book, because I was looking for a book on mobile marketing. I already have a background in marketing in general, so this book really didn’t do anything for me. The ONLY reason I didn’t give it a 1 star was because it’s a pretty good marketing primer, but I wouldn’t recommend it for that, as there are better ones out there…but I won’t get into that.
Anyways, save your money or get one of the other books on the subject, this one is a pass.
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