Curation Nation: How to Win in a World Where Consumers are Creators[wpramazon asin=”B004H4XL2E”] [wprebay kw=”text+message+marketing” num=”0″ ebcat=”12576″]Related Posts: SMS Marketing – Have U heard about (Short…Learn Effective Mobile Marketing With These Simple IdeasMobile Marketing That Will Bring You ResultsMobile Marketing Advice That Even A Novice Can UseAnyone Can Be Successful With These Mobile Marketing TipsNeed Some Help With Marketing With Email? Try These…By Dean Schlenker|2014-04-13T02:54:08+00:00April 13th, 2014|Text Message Marketing|3 CommentsShare This Story, Choose Your Platform!FacebookTwitterLinkedInRedditGoogle+TumblrPinterestVkEmail About the Author: Dean Schlenker Related Posts Mobile Market Creator – Text Message Marketing Mobile Market Creator – Text Message Marketing Getting Started With Text Message Marketing Using Club Texting Getting Started With Text Message Marketing Using Club Texting SMS Text Message Marketing SMS Text Message Marketing Food Not Bombs – Logo * Food Not Bombs – Logo * SMS TEXT MESSAGE MARKETING FOR CAR DEALERHSIPS: SELL MORE CARS AND KEEP CUSTOMERS COMING BACK SMS TEXT MESSAGE MARKETING FOR CAR DEALERHSIPS: SELL MORE CARS AND KEEP CUSTOMERS COMING BACK 3 Comments K. Evans April 13, 2014 at 3:21 am 70 of 77 people found the following review helpful Curation Nation needs some Curation, March 16, 2011By K. Evans (Chicago) – Amazon Verified Purchase(What’s this?) This review is from: Curation Nation: How to Win in a World Where Consumers are Creators (Hardcover)Curation Nation could use some curation itself. The book contains a lot of information, but it doesn’t really say anything. The first 100 pages summary: there is a lot of crap on the Internet and it needs to be curated… I know that already, that’s why I bought your book!It goes on to profile different acts of curation such as the Huffington Post, aggregation through twitter, blogging, etc. Nothing really jaw dropping. Don’t expect a unique insight here. Chapter 4 says don’t piss of your consumers with crappy customer service because they have a voice now…this book was published in 2011 right? Do people/companies not know this by now? Did we really need a whole chapter on this?The book’s plea is “attention is the new economy.” I partly agree with this, but don’t expect this book to give any spectacular information on how to turn that attention into a tangible profit making business. While the book’s purpose is not solely making money off of curation, it does suggests more of a “build it and they shall come” strategy hoping for your attention to somehow be monetized later through advertisers. If that floats your boat, this book may be for you.Curation Nation contains thoughts from notable figures such as Clay Shirky, Alan Webber, Robert Scoble, Andrew Keen, Seth Godin, Mark Cuban, and others. Unfortunately none of the interviews led you the reader to know where curation is headed…all they know is we need it. Again, I know we need it, that’s why I bought this book for some direction and to help make sense of it all. UghhhAlan Webber perhaps gives the best quote from the book: “Nobody has figured out a killer model of what exactly is exciting about a wonderfully produced movie, magazine, book, or record. Creating unique, memorable content isn’t a formula -it’s a happy accident. In the same way publishers struggle to figure out curation, there will be few leaders and lots of followers searching for the future economic model for content.”Curation Nation is for the lowest common denominator who are absolutely clueless that there is too much unfiltered information online and that it needs to be sorted. It will fill you in, provide you with a history of how we got here (unnecessary to the book) and where we currently are with no breathtaking insights. You’ll get a bunch of information, but again, the book doesn’t say much other than we need curation.With the text being 259 Pages, it could have been cut AT LEAST in half. The future of curation fascinates me very much and I wanted to like this book. I expected this book to be GREAT judging by all the big name endorsements…but sadly I was let down.P.S. If you happen to stumble across this book in the bookstore, just skip to the conclusion…you’ll get all you need to know about the book saving you time in our limited “attention based economy.”0Help other customers find the most helpful reviews Was this review helpful to you? | Comments (3) David Bowers "@iamdavebowers" April 13, 2014 at 4:12 am 30 of 35 people found the following review helpful Justification Nation, March 24, 2011By David Bowers “@iamdavebowers” (Boston, MA) – This review is from: Curation Nation: How to Win in a World Where Consumers are Creators (Hardcover)I’d like to start by saying that the author clearly has a passion and vast knowledge of the subject. He is the right author for a book on curation and has a lot of great contacts to source information from. However…Curation Nation starts in an odd fashion, even by just looking at the cover. This book has two tag lines – “Why The Future of Content is Context” and “How to Win in a World Where Consumers are Creators”. The most apt title title is the first. It is a ‘why’ book. But the reason you’d buy this book and the larger weighted subtitle is the second, which really isn’t accurate at all. This is not a how to book, Steven even says so in reply to a review here on Amazon… “But it’s not a how-to book”.The book falls foul of it’s own subject. The book is poorly organised. The first quarter moves rapidly from introduction, to customer service, to how-to then general social media information. The rest of the book is just variations of ‘Curation is important’. Which it is, but I’d suggest many of the actions Steve calls Curation (which involves adding value) are not.The most interesting chapter is ‘tools and techniques’, but it is short and low on information. An opportunity to get the new curator started is lost as the book goes on to feature famous old media person after famous old media person who bought their way into new media.Steven then goes on to attack search. “Search is broken. It’s over. Done. Gone”. Yet the examples he provides makes little sense. Why is it even in the book? Is search really considered a threat?The book is also full of grammatical and spelling errors, the type of which a spell checker wouldn’t pick up but a proof reader would have. Very odd.I feel sad to give this only 2 stars considering the passion that went into it. This could have been a really good book had it focused on the ‘how-to’ and provided people the tools and techniques to get going. Instead it’s just convincing readers of something they already know.0Help other customers find the most helpful reviews Was this review helpful to you? | Comment Joseph Ratliff "writer" April 13, 2014 at 4:32 am 13 of 14 people found the following review helpful Good primer on the subject, but goes all over the place IMO…, April 4, 2011By Joseph Ratliff “writer” (Lacey, WA USA) – Amazon Verified Purchase(What’s this?) This review is from: Curation Nation: How to Win in a World Where Consumers are Creators (Hardcover)Curation Nation is a solid read on the subject of curation overall.It is NOT for people who publish and curate content on a regular basis IMO. It is for people who are considering a start in content publishing and curation.The book seems to “go all over the place”, covering the topic completely, but lacking organization in terms of leading a reader from point A to point B on the topic.The author is well-versed on the topic, and the information is solid…but I will be searching for other books on the subject as a content publisher myself.0Help other customers find the most helpful reviews Was this review helpful to you? | CommentComments are closed.