‘That’s all I do, studios are my life,’ E-40 tells ‘RapFix Live’ about The Block Brochure collection.
By Rob Markman
E-40 loves to rap — why else would he drop three albums in a single day? Last week, Forty Fonzarelli released The Block Brochure: Welcome to the Soil in three parts, as three separate albums. It may seem like an unorthodox strategy for some, but for the Bay Area rap legend, the decision was quite simple.
“I’m independent now and it’s like, hey, I got unlimited music,” E-40 explained when he appeared on “RapFix Live” on Wednesday. “That’s all I do, studios are my life. I have a passion for this, this is what I really want to do.”
Forty is definitely a keen businessman as well. His strides in the independent market earned him the nickname Charlie Hustle, but for the ambassador of the Bay, it isn’t all about the money. “I don’t care if I hit the lottery and hit $500 million, I just know that at the end of the day, I’ma make music for myself and my fans,” he said.
In 1998, when he was signed to Jive Records, E-40 dropped the double CD The Element of Surprise, around the same time acts like Tupac, the Notorious B.I.G., Wu-Tang Clan and Bone Thugs-N-Harmony were dropping their first double discs. While the idea of dropping that much music at once was still new to rap artists, E-40 always had his eyes set for more. “I used to tell Jive all the time, why we gotta wait a year to put out an album?” he remembered.
Now that he doesn’t have to adhere to a major-label release schedule, E-Fizzle has been on a tear. Since 2010, he has released seven albums. Each volume of The Block Brochure boasts 20 songs if you count all the bonus tracks; that’s 60 tracks in total. Not only did Forty feature today’s hottest MCs like 2 Chainz, Dorrough and Kendrick Lamar, he also reached out to some old-time Bay Area favorites like B-Legit, Hieroglyphics and Too $hort.
What do you think of E-40’s The Block Brochure: Welcome to the Soil trilogy? Tell us in the comments.