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eTV game show scam crap
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I’m on a quest to remove this RIDICULOUS GARBAGE from our late-night television screens. It’s the biggest scam I’ve ever experienced, which caused controversy in the UK last year (see below), but apparently the organizers have found a new market to exploit here in South Africa.

This "game show" – Brain Box – comes on eTV after 12am and lasts for about an hour.

It consists of an over-enthusiastic host ("Mondize", in this particular case) screaming her heart out, whose sole intention is to scam as many naive contestants as possible by luring them with a cash prize, a flashy count-down clock that she keeps resetting, and multiple bonus rounds. Those that fall for her trap, SMS at a cost of R7.50, and if they’re randomly selected they’re given the opportunity to guess the answer.

After accepting multiple calls, she never gave the prize away. The correct answer was 207kg. Excuse me, but… WTF!? Don’t know about you, but I count 75kg, as did many callers.

Brain Box is seemingly based on Quiz Call – a phone-in quiz show, produced by Ostrich Media (owned by iTouch SA (Pty) Ltd).

——-

Quiz Call Controversy, via Wikipedia: "On 24 September 2006, Quiz Call admitted to The Sunday Times manipulating games by blocking callers from taking part for periods of up to 40 minutes. Under headlines of “naked profiteering”, Quiz Call said that on these occasions, it charged thousands of callers a standard 75p premium line fee — knowing that it would give them no chance to answer the prize question. In the Culture, Media and Sport committee held on 28 November 2006 representatives from Quiz Call admitted that one instance of people being put on hold did occur and that the producer responsible no longer works for Ostrich Media."

It continues: "Quiz Call, which once offered a £100,000 jackpot, admitted that the show’s producer was responsible for deciding how long callers had to wait to enter the games. It admitted that Quiz Call had been caught out cutting corners, in using its own staff to pose as prize winners, clutching 3ft cheques in an on-air promotion, though there was no suggestion that any employees had been playing or winning the games."

Read more here: Controversy Over Call TV Quiz Shows

eTV game show scam crap
sms marketing
Image by coda
I’m on a quest to remove this RIDICULOUS GARBAGE from our late-night television screens. It’s the biggest scam I’ve ever experienced, which caused controversy in the UK last year (see below), but apparently the organizers have found a new market to exploit here in South Africa.

This "game show" – Brain Box – comes on eTV after 12am and lasts for about an hour.

It consists of an over-enthusiastic host ("Mondize", in this particular case) screaming her heart out, whose sole intention is to scam as many naive contestants as possible by luring them with a cash prize, a flashy count-down clock that she keeps resetting, and multiple bonus rounds. Those that fall for her trap, SMS at a cost of R7.50, and if they’re randomly selected they’re given the opportunity to guess the answer.

After accepting multiple calls, she never gave the prize away. The correct answer was 207kg. Excuse me, but… WTF!? Don’t know about you, but I count 75kg, as did many callers.

Brain Box is seemingly based on Quiz Call – a phone-in quiz show, produced by Ostrich Media (owned by iTouch SA (Pty) Ltd).

——-

Quiz Call Controversy, via Wikipedia: "On 24 September 2006, Quiz Call admitted to The Sunday Times manipulating games by blocking callers from taking part for periods of up to 40 minutes. Under headlines of “naked profiteering”, Quiz Call said that on these occasions, it charged thousands of callers a standard 75p premium line fee — knowing that it would give them no chance to answer the prize question. In the Culture, Media and Sport committee held on 28 November 2006 representatives from Quiz Call admitted that one instance of people being put on hold did occur and that the producer responsible no longer works for Ostrich Media."

It continues: "Quiz Call, which once offered a £100,000 jackpot, admitted that the show’s producer was responsible for deciding how long callers had to wait to enter the games. It admitted that Quiz Call had been caught out cutting corners, in using its own staff to pose as prize winners, clutching 3ft cheques in an on-air promotion, though there was no suggestion that any employees had been playing or winning the games."

Read more here: Controversy Over Call TV Quiz Shows