Gary Marchionini talk

//Gary Marchionini talk

Gary Marchionini talk

A few nice search engine ranking images I found:

Gary Marchionini talk
search engine ranking
Image by ario_
The Thomson ISI Annual
Samuel Lazerow Memorial Lecture
Sponsored by The Information School

Mary Gates Hall, room 389
October 17, 2005, 4:00-5:00 PM
(refreshments will be served before and after the talk)

Toward Human Computer Information Retrieval (HCIR)
by Gary Marchionini

Classical information retrieval had yielded novel techniques for
applying computers to retrieval problems, including WWW search engines.
The classical model of retrieval is one of matching queries to documents
and ranking these matches. It is apparent, however, that a new model of
retrieval is needed as people access large-scale digital libraries of
multimedia content and vast collections of unstructured data in the WWW.
What is needed are ways to bring human intelligence and attention more
actively into the search process. To this end, researchers are
beginning to combine the lessons from designing highly interactive user
interfaces with the lessons from human information behavior to create
new kinds of search systems that depend on continuous human control of
the search process. I call this hybrid approach to the challenges of
information seeking, human computer interaction (HCIR). HCIR aims to
empower people to explore large-scale information bases but demands that
people also take responsibility for this control by expending cognitive
and physical energy. This talk will discuss the underlying theoretical
model for HCIR and illustrate some early designs that aim to support
such interactions.

Gary Marchionini is Cary C. Boshamer Professor in the School of
Information and Library Science at the University of North Carolina
(http://www.unc.edu) where he teaches courses in human-information
interaction, interface design and testing, and digital libraries and
heads the Interaction Design Laboratory. He has published over 100
articles, chapters and reports in a variety of books and journals and
currently is the PI for a collaborative project funded by the National
Science Foundation, Integration of Data and Interfaces to Enhance Human
Understanding of Government Statistics: Toward the National Statistical
Knowledge Network (http://ils.unc.edu/govstat). He leads the
development of a digital video repository, The Open Video Project
(http://www.open-video.org) and was PI for a NSF-funded project to
develop and test interfaces for video retrieval and browsing (Agile
Views for video browsing: Advanced surrogates, control mechanisms, and
usability) and a new NSF-Library of Congress project to preserve digital
video. He also leads a project "Annotating Structured Documents"
supported by Microsoft. Professor Marchionini is Editor-in-Chief for
the ACM Transaction on Information Systems (http://www.acm.org/tois)
and serves on the editorial boards of a dozen journals. He served as
program co-chair for ACM SIGIR 05, conference chair for ACM Digital
Library 96, program chair for ACM/IEEE JCDL 02, and will be conference
chair for ACM/IEEE JCDL 06.

Information on the Thomson ISI Samuel Lazerow Lecture Series:
The distinguished Samuel Lazerow Lecture, an annual event, is sponsored
by Thomson ISI’s Corporate Awards Program (http://www.isinet.com/). The
Lecture Series was established by ISI in 1983, to honor the memory of
Samuel Lazerow, who was an outstanding librarian, administrator, and
pioneer in library automation.

William Shi says that search engines rank pages not entire sites so you can pick a wide range of relevant keywords
search engine ranking
Image by Ralph Zuranski

Rank one at Google search engine in Taiwan
search engine ranking
Image by MichaelWu
My website (keyword: Michael Wu) is ranked the first one at Google search engine in Taiwan among the 27,600,000 results. However, when you key in my Chinese name ???, my website has not been ranked the first one as it was before. 🙁

By | 2011-12-08T23:25:52+00:00 December 8th, 2011|Search Engine Marketing|0 Comments

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