How advertisers and social media helped to kill ‘toxic’ News of the World
The final edition of the News of the World carried only free adverts for two dozen charities after owner News International dropped all commercial advertising because of a mass boycott by big brands. The absence of any commercial advertisers in yesterday’s paper (apart from some loyal support from sister paper The Sun and BSkyB) spoke volumes.
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Inside Intel And Toshiba’s Social Film
“Inside” stars Emmy Rossum, Intel, and, maybe, you. We go behind the scenes of the latest branded filmmaking adventure. Emmy Rossum’s hair is up in a bun. She turns from furiously typing on her laptop to desperately eyeing the darkened door to her right. And … cut! At this downtown Los Angeles studio, it seems like business as usual. A young Hollywood actress (Rossum is one of the leads of …
Read more on Fast Company Magazine
Tech stocks: the difference between Groupon and Living Social
Tech stocks for Groupon and Living Social are sure to be hot at their initial public offerings. But when it comes to these tech stocks, it’s important to know the difference between the two companies.
Read more on The Christian Science Monitor