Mobile marketing can greatly help in promoting your business when you know exactly what the process entails. The best part is, it’s fun, too. Mobile marketing is an incredibly effective way to promote your business, when done well. This article will help you unleash the power of mobile marketing with the following tips.
Don’t send random messages to your customers. Always have something important to say when you message them. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers need quality information from your mobile marketing.
For the most technologically savvy customers, include QR codes on all printed advertisements. QR codes are a good way to get people that have smart phones to visit your site. QR codes should appear on business cards, brochures, catalogs and posters. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. With mobile marketing, you need to be short, sweet, and to the point.
Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. Designing a mobile site that is attractive and undeniably appealing is not an easy task. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
Set the times that your MMS text messages are sent to your customers for normal business hours. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.
When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Try out as many phones as possible and ask your customers for feedback about their usage experiences.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Search Engine Optimization
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. It can feel like it’s invading peoples’ privacy. Make sure that your texts are not spammy and that they provide a real value to your potential customers. Honesty can make your brand more trustworthy.
In mobile marketing, understand that location is everything. Unlike other marketing types, this kind of marketing can find your location. This means that you can target advertisements based on location, which is something most other ads can’t do. Carefully consider the potential benefits of a localized approach and look for ways to apply it to your current marketing plan.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers. You will find that more often than not, people will regard mobile marketing efforts to be spam.
Use maps that work with a variety of mobile devices to attract customers. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.
A great tip to do in having an effective campaign in mobile marketing is to have a usability test before going live. If you send messages that don’t work, it will be counterproductive to your campaign. Also, send it to coworkers first and see what their impression of it is before going live.
There is a lot you can do to promote your business via this type of marketing. The tips in the above article will help you start using mobile marketing quickly and easily.
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