Mayer road-trips through America in his Born and Raised clip.
By Jocelyn Vena
The video is a road trip, with Mayer dressed up as a cowboy, making his way across the heartland of our great country to just chill out and let it all go. It’s a completely uncomplicated premise. Mayer treks through snowy landscapes, small-town motels, deserts and mountains to just find himself and, as the song addresses, let his past go.
He leads an unfussy life in the clip, as he travels from place to place, buying guitars, eating greasy food in diners and rocking a cowboy hat with the sort of sincerity only a few guitar-slinging pop stars can pull off.
Not much happens in the clip, but that’s kind of the idea. The story is nothing more than Mayer driving across America. But the sun-drenched message, perhaps, is that Mayer is looking to something simpler these days, given how his personal life has had some turmoil. For a man who has a reputation for breaking starlets’ hearts and has battled vocal-cord issues, Mayer seems to want to change his story and redirect the conversation back to his music.
While the video opened with shots of a cityscape in all its artificial glow, it closes on a denim-clad Mayer, walking alone near the side of an abandoned road with just the sun to keep him company.
“Shadow Days” is the lead single from his next album, Born and Raised, due May 22. He had planned to tour in support of the album this spring but had to cancel after he learned he was still battling a granuloma growth on his vocal cords. This video might be the closest things fans will get to a Born and Raised Tour.
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