Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

//Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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By | 2013-08-24T04:26:20+00:00 August 24th, 2013|Text Message Marketing|3 Comments

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3 Comments

  1. Viktoria August 24, 2013 at 5:20 am
    11 of 12 people found the following review helpful
    5.0 out of 5 stars
    Incredible, Must-have, Superuseful Tool to Increase Web Sales, June 5, 2012
    By 

    Landing Page Optimization is a must-have book for anyone in e-commerce and online marketing. This is the bible of online money making, and turning visitors into buyers – a one-stop resource for traffic acquisition and conversion.

    For me this book was a magic tool that helped me not only see the whole web business differently (and I’m a seasoned professional with more than 10 years of experience), but to quickly bring measurable results and increase ROI. After reading this book, it took a few weeks to make changes and see dramatic sales increases.

    There are always opportunities to improve your website or landing pages and this book will tell you what to do and how to do it. I’d call this book “an eye opener”. This is the best resource I’ve ever come across for conversion rate optimization. It’s incredibly comprehensive, with tons of useful information.

    Here is why I would recommend it:
    1) It helped me to understand all of the major conversion problems with what I previously thought of as my “perfect” site.
    3) It laid out all conversion-improvement tools that we needed, and saved us lots of time.
    4) It gave us a complete blueprint for developing our conversion strategy and building the internal team.
    5) I was able to triple the conversion rate in two months using very few outside resources.

    I strongly urge you to read this book and implement the strategies and tactics described. I personally keep it on my desk within easy reach and refer to it often!

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  2. Wildman Keith August 24, 2013 at 5:32 am
    5 of 5 people found the following review helpful
    5.0 out of 5 stars
    Contains the Nuts and Bolts for Deeply Analyzing Your Site, July 25, 2012
    By 
    Wildman Keith
    (VINE VOICE)
      

    This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
    Customer review from the Amazon Vine Program (What’s this?)

    A lot of books have catchy titles but don’t really deliver much.
    This book delivers more than a casual internet user or businessman might even suspect is available.
    It doesn’t matter if you built your site yourself or paid someone else to do it. Ultimately the results you acheive are up to you.
    Use it a little bit every night to find out how to improve your site bit by bit.
    Testing to see how different designs work and either improve results or don’t add much are explained so that even somebody that has never before been into web metrics and design can understand them.
    It doesn’t matter if you are a solo entrepreneur going at it part time or if you are employeed by a big company. If you are responsible for your company’s website results you will be well served by studying and applying the different testing methods described.
    $$ My highest recommendation. $$

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  3. Barbara "Digger's Domain" August 24, 2013 at 6:32 am
    4 of 4 people found the following review helpful
    5.0 out of 5 stars
    A must have book, August 19, 2012
    By 
    Barbara “Digger’s Domain” (Cheyenne, WY, United States) –
    (VINE VOICE)
      
    (REAL NAME)
      

    This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
    Customer review from the Amazon Vine Program (What’s this?)

    I started creating web pages for my businesses a few years ago. I used pure html, none of that “web page creator” software. As the years went by I didn’t keep up on the new technology – CSS and the like, and the income from my webpages has been steadily decreasing. So I decided it was time to get into the 21st century and bring my websites up to snuff.

    To that end, I ordered Landing Page Optimization and was quite pleased. With today’s economy you can’t be amateurish about your websites – not if you want to make a living out of them. So having an optimized Landing Page – one that will convert hits to money – is a must.

    This book gives you all the tools you need. You’ll be able to tell if you need to redesign your page for aesthetic as well as business reasons, and you’ll be given the knowledge of how to test new features to see if they actually do work.

    Hit-and-miss is mostly miss these days. You must be sure – and this book will help you achieve that.

    There’s some technical stuff here, but it’s well written and easy to follow. Get it.

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