Video directors Megaforce open up about working with Madge, Nicki and M.I.A. — and why the kiss didn’t make the cut.
By Jocelyn Vena, with reporting by Rob Markman

M.I.A., Madonna and Nicki Minaj in “Give Me All Your Luvin’ “
Photo: Interscope

After fans heard that Madonna had enlisted Nicki Minaj and M.I.A. for her single and video for “Give Me All Your Luvin’,” it really felt like anything could happen with those three equally eccentric and visual artists all joining forces. What they ended up creating was an eye-catching clip full of masked cheerleaders, hot football players and lacy outfits (designed by Norma Kamali) that every fan of Madge’s “Like a Virgin” era will go crazy over.

The video feels distinctly Madonna — she is the star, after all — but Nicki’s and M.I.A.’s presences are felt between the cheerleader chant and their equally funky verses.

“[It was] quite intense but we had a lot of fun. … It’s like shooting three presidents or something like that,” Clement Gallet, from video-directing team the Megaforce, told MTV News about the shoot. “I think everybody’s a bit stressed. We had time to speak to discuss the idea, to do the fittings. So you have time to meet the people first. I think we maybe thought it would be harder to have these three famous women on set, and I think everything went quite well.”

While the trio’s collaboration made headlines, so did a kiss Nicki tweeted about that she shared with Madonna on the New York set back in December.

“That’s funny, ’cause that’s something we didn’t really see,” he added. “Basically, it was Nicki Minaj’s birthday on the shoot, but we were — as always, as the directors — stressed about the next scene and whatever happens, that when the birthday cake arrived, we were already prepping the next scene and we didn’t see what happened. And we learned about it on Twitter. So basically, we cannot tell you about the scene,” he joked.

Do you wish Nicki and Madonna’s kiss had made it into the video? Let us know in the comments!

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