www.thoughtfulchina.com China is the world’s largest mobile phone market with over 900 million subscribers and local consumers use phones for everything from…
“Mobile Marketing Trends” – Thoughtful China
About the Author: Dean Schlenker
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We live in mobile world now. There is no? going back to desktop computers, telephones that connect to walls, or even game consoles. Now there are apps, smartphones, and tablet PCs. We are currently? in a world that runs on mobile technology. Now is the time to ditch your old technology and grab yourself a smartphone. Every we go, we see people’s faces glued to smartphones. But how do we safely make that transition?
I created a blog for just that purpose. GoingOnMobile. com
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informative?
The New York? Times stated that “Mobile” is the most powerful media ever invented!
the truth is most markets and brand managers are risk averse.. they look at their KPI’s.. it’s all about awareness… again and again, we see TV drives awareness purchase? efficiently and effectively.. where do you find the extra production and media dollars to support mobile? and pay your creative directors and media planners? agencies want to charge a higher fee for digital, advertisers don’t want to pay when TV is still working for them.