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Great Overview of Mobile Marketing for Beginners/Experts Alike,
While I myself am not directly involved in the marketing or media industry, I came across this book through a friend and decided to give it a look. I was pleasantly surprised to discover that it wasn’t just a textbook written for “insiders” already in the mobile field. Instead, it provides a very engaging overview of mobile-based marketing concepts (even for the layman) and how they are radically transforming the business landscape as we know it. The author’s words ring with passion as he talks about the history of the field, the current ways companies are leveraging mobility to promote their products, and the reality that this whole exciting field is still essentially still in its infancy.
As somebody who works regularly with business leaders, many of whom still seem fairly out-of-touch with the current state of technology, I think this book should be required reading — since it will open up whole new doors, ideas, and dimensions for how to reach out to the billions of customers who swear by their cell phones. Nice work, Mr. Hasen!
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|The meat and potatoes approach,
Jeff’s meat and potatoes approach to sell more (insert product or service here) is refreshing. He is a realist and an educator. The most invaluable chapter is the “Real Questions Marketers Must Ask”. This chapter alone can save you time and money before you even consider mobile initiatives.
There is a tremendous amount of hype with mobile and it is finally nice to read about real companies using basic mobile tactics that deliver real business results. Jeff reminds us that mobile is not the “be all, end all”. He encourages marketers to define its place in their overall marketing strategy. Easy read.
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|A Must Read For Anyone Remotely Interested In Mobile Marketing,
I’ve had the pleasure of interviewing Jeff about his book on my mobile marketing talk show and he is every bit as amazing in person as he is in the book.
Anyone…and I mean anyone that speaks the words “mobile marketing” should read this book. That means if you’re an entrepreneur, a small agency owner, a consultant, a large agency, a brand marketer, client side, CMO, CEO, you name it…this is the book you should read on mobile marketing. There are a few others out there you should read too but not many dive into the logic and thinking behind the initiatives executed in this book.
It’s a great read for beginners to mobile marketing and a must read for anyone looking to execute a mobile initiative. A lot of people get caught up in the hype and innovation of mobile but Jeff tells it how it is. He talks about the strategies that have worked while addressing the innovation. He show you proved campaigns from big brands as well small business like a car dealership.
Mobile is also not going to save your business. Jeff is very much a realistic marketer, business person and human being. No BS, no hype, he breaks down the mobile space very well so that anyone can understand it.
I highly recommend this book. Jeff is a great writer and one of the most knowledgeable people in the mobile space both of which are actively displayed in this book.
I’ve had the pleasure to interview some of the top mobile marketers in the industry on my show and I CONSTANTLY quote Jeff’s book, his work, his insights and more. I very much see the space the way he does which makes it easy to agree with him but he backs everything up.
If you’re in marketing it’s a must read for sure.
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