Some cool arizona marketing images:

mess reflected
arizona marketing
Image by hmmlargeart

Downtown Strawberry AZ
arizona marketing
Image by cogdogblog
This is pretty much it for the "commercial district" One lodge. One closed market. One hotel. Two bars.

Yay.

In the distance looms Strawberry Mountain.

Fairdinkum
arizona marketing
Image by alist
Never heard Josh use this term, so I’m guessing it’s just about marketing.