Check out these Cyber Controller images:

Red Octane dance pad
Cyber Controller
Image by Digital Game Museum
The brothers saw that American customers loved Japanese rhythm games like Konami’s Dance Dance Revolution but were frustrated by the poor quality of peripherals available. In response they began marketing their own line, including dance mats, drum sets, and arcade controllers. Red Octane developed "Ignition" dance mats which sold for up to 0, five times the cost of the competing products. The popularity of these mats showed that gamers would pay premium prices for high quality equipment.

Paddles
Cyber Controller
Image by Digital Game Museum
The paddle controllers were manufactured in Sunnyvale.

Atari Shelf
Cyber Controller
Image by Digital Game Museum
Oldest of the companies is Atari, so it’s on the top shelf.

Atari was formed in 1972 by Nolan Bushnell and Ted Dabney, with Al Alcorn soon coming on as chief design engineer. Although the first location was in an industrial park at 2962 Scott Boulevard, Santa Clara, Atari later had both corporate offices and manufacturing in Sunnyvale. Most Atari equipment was produced in various locations in Asia, but the Pong consoles, the paddle controllers and some early console systems were produced in Sunnyvale.