Product Marketing for Technology Companies Reviews[wpramazon asin=”0750659947″]Related Scottsdale Marketing ProductsRelated Posts:Social Media And You – Marketing Information…Clever And Creative Hints For Social Media MarketingNeed A Map For Web Marketing? Here It Is!Helpful Social Media Marketing Advice For BusinessesSolid Ideas To Create Better Web Marketing StrategiesAffiliate Marketing Techniques You Need To SucceedBy Dean Schlenker|2012-07-23T17:24:38+00:00July 23rd, 2012|Scottsdale Marketing|3 CommentsShare This Story, Choose Your Platform!FacebookTwitterLinkedInRedditGoogle+TumblrPinterestVkEmail About the Author: Dean Schlenker Related Posts I have an original Ping Anser Scottsdale Putter. What is the best way to sell the putter for the best price? I have an original Ping Anser Scottsdale Putter. What is the best way to sell the putter for the best price? Nice Scottsdale Marketing photos Nice Scottsdale Marketing photos Marketing in Scottsdale- Real Estate Review Marketing in Scottsdale- Real Estate Review Video Marketing Scottsdale Video Marketing Scottsdale Which town in Phoenix is a good area to live in? Which town in Phoenix is a good area to live in? 3 Comments Janice King "Author, "Copywriting That Se... July 23, 2012 at 6:09 pm 8 of 9 people found the following review helpful For product managers, not marketers, July 5, 2006By Janice King “Author, “Copywriting That Se… (www.writinghightech.com) – This review is from: Product Marketing for Technology Companies (Paperback)This book would be more accurately titled, “Product Management for Technical Companies” because it addresses actual marketing only in small portions. If you are an engineer who is moving to a product management role, the content seems adequate. You will also like the extensive use of management flow charts, data graphs, spreadsheets that illustrate key concepts.Help other customers find the most helpful reviews Was this review helpful to you? | Comment Paul Marc Oliu July 23, 2012 at 6:14 pm 5 of 5 people found the following review helpful Marketing as Part of the Product Management Process, February 16, 2007By Paul Marc Oliu (Princeton, NJ) – This review is from: Product Marketing for Technology Companies (Paperback)I ordered “Product Marketing for Technology Companies” through Amazon looking for a thorough review of Product Marketing… how to take a product and present it in the marketplace.While I think Mark Butje provides a great foundation for product management, the product marketing component was a piece of the discussion. Much of his approach to product marketing is as part of the management life cycle process. This stems from his understanding that product managers are also responsible for the product marketing of a product. At some firms, like mine, that is not the case.Nonetheless, it was a valuable read for me. Hence the four stars. It is easy to forget that marketing is not the end all, but a part of the whole production of a product, whatever that product is.He provides invaluable insight into things like positioning, knowing your clients, and ultimately how to launch a product. Also worth mentioning is his focus on goal setting and objectives. Like any other area of product development, product marketing should have its own set of goal and objectives… which should be measured.If you are looking for a pure product marketing book, I am not sure if Butje’s “Product Marketing for Technology Companies” is for you. But if you want to understand, or get a better sense of the whole product implimentation process, then I would suggest this is a great place to start.Help other customers find the most helpful reviews Was this review helpful to you? | Comment Frank Copper July 23, 2012 at 6:58 pm 2 of 3 people found the following review helpful Finally a great ‘How to’ book for Product Marketing!, April 24, 2006By Frank Copper (USA) – This review is from: Product Marketing for Technology Companies (Paperback)A very helpful and down-to-earth book, packed with experience. Although not everything is new, the step-by-step approach and process oriented structure is great. I really enjoyed reading the book and I can apply most it of immediately in my profession. I recommend this book as a `must have’ for all product managers.Help other customers find the most helpful reviews Was this review helpful to you? | CommentComments are closed.