Question by : Why is search engine marketing so important?
I’m looking to raise visibility of my website and was wondering what search engine marketing is all about
Answer by Robert
Good question Fredia
SEM is a type of internet marketing based on paid listings, i.e. a company can either buy top search rankings or focus on systems such as Google AdWords. A company can greatly benefit from SEM by knowing what keywords to buy, how specific to make them, and what negative keywords to use.
You can look over examples and more information at http://www.mojocreator.com/capabilities/marketing-technology/search-engine-marketing/
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