If you really want to be an online name and brand, your presence needs to be visible where folks can see you. Sites that are dedicated to social media networking are the most obvious choices for this. These sites are very popular, and it is a great idea to use them for your marketing plant. These sites can easily make or break you. The following are some good social media marketing ideas to boost your chances of success.
If you have a blog, use a “Retweet” button at the top of every blog post. This will make it easier for your readers to Tweet about your blog. That helps you to reach a larger audience.
Use your social media marketing to create more user-friendly storefronts. Setting up a storefront on Facebook, that can be easily accessed through your postings on your site, is a great idea. Facebook users like to look around the site and may find your site and your products, and may even make a purchase, all while staying on Facebook. You can have them make their purchase without leaving Facebook to go to your main site, which is usually their preference anyway.
Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. Therefore, every time you create an article, it will help you gain double exposure. You will not spend as much time this way and you will get more visibility and you will also reach out to your friends on LinkedIN.
Do not expect to see immediate results. Developing a good social media strategy requires a lot of time. Prior to announcing major social media efforts, take the time to get as many people as possible signed up to your Facebook and Twitter accounts. Let people know in each post that they can follow you on multiple networks.
Monitor and evaluate your progress. Make sure to establish solid statistics that show how activity generation is going, as well as any new follower information. In order to identify the most effective decisions you have come up with so far for developing better strategies, work to link the figures with your actions. Keeping track of results improves your level of organization and awareness.
With social networking, it’s a good idea to provide a way for your customers and potential customers to speak with you. Your customers are not interested in speaking with a large company. Customers want to know they aren’t just an anonymous number. When they know they are dealing with just one person, it makes them more interested in doing business with you.
Consider the benefits of giveaway promotions through social media. People love getting things for free, and offering free items is a great way to bring new customers to your profile. Choose a free item that will appeal to your target market, then spread the word about it.
Be aware of what time of day you get more responses and re-tweets on your Twitter page. You then want to think about when you send out messages and possibly change it up according to when you receive your messages. Use an automated service if you must, but ensure that the Tweets you send are targeted at these opportune times.
Facebook contests can be quite popular. Consumers always respond well to freebies. Creating a contest is a good way to use this feeling people love to get them excited about your social media page. The contest venue also provides you with a forum to discuss new products and interests visitors in buying.
Use social media for incentives, but don’t overwhelm your customers. Consumers prefer to make a purchase because it is their idea and not yours. Share quality content related to your industry and talk about your new products or share coupon codes once a week. Customers will welcome the special discounts, while not feeling pressured or spammed about them.
What about offering a giveaway or some coupons via your Facebook page, you could allow individuals to play in person or online. For a prize, you can choose some of your company’s products that you’d like to push. It’s good for marketing yourself, as well as giving back to your fans and customers.
Make people feel comfortable enough to post on your blog. This can provide you with an avenue of communication if you don’t provide a phone number or email address. Allow visitors to post comments, but keep a close eye on what people post. Negative comments should not be allowed, and make sure to delete any comments that are advertisements or spam.
Add some friendly, healthy competition on your Facebook page. People love contests and competitions. By having a contest or competition on your page at Facebook, you will quickly gain interest and momentum. When marketed properly, your site can grow rather quickly
Use these concepts in your own marketing plan and you will be amazed by how successful social media can be in drawing and converting your visitors into customers. If you are new to social media, you will soon realize the potential that social media has to revolutionize your business strategy and improve customer service.
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