The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly[wpramazon asin=”1118026985″]Related Mobile Phone News ProductsRelated Posts:How To Be A Leader By Using Mobile MarketingExcellent Advice To Improve Your Mobile MarketingGetting Maximum Mobile Marketing Impact With Minimum EffortUse These Great Tips To Enhance Your Mobile MarketingHow To Create Your Own Mobile Marketing PlanTips To Enhance Your Business Through Mobile MarketingBy Dean Schlenker| 2012-05-27T23:02:56+00:00 May 27th, 2012|Mobile Phone News|3 CommentsShare This Story, Choose Your Platform!FacebookTwitterLinkedinRedditTumblrGoogle+PinterestVkEmail About the Author: Dean Schlenker Related Posts Naturally Fluent English Language Program Naturally Fluent English Language Program where can i register my mobile phone for free instant business news alerts? where can i register my mobile phone for free instant business news alerts? Free & Easy Internet Money! 2012 Donation Network Free & Easy Internet Money! 2012 Donation Network Programming Android Programming Android How To Start A Car Detailing Business How To Start A Car Detailing Business 3 Comments A. Davis "TPL Drew" May 27, 2012 at 11:09 pm 26 of 26 people found the following review helpful Practical Guide with Relevant & Compelling Case Studies, August 22, 2011By A. Davis “TPL Drew” (Boston, MA) – This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)Customer Video Review Length:: 3:20 MinsI’ve read the other two versions of Real Time Marketing & PR and it’s a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I’ve also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There’s a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled “The Power of Free.” – Read it, it’s worth the price of the book.Finally, David Meerman Scott’s new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You’ll really like his fun new concept of Cyber Graffiti.In short, a book that’s sold over 250,000 copies and set many of the Fortune 1000 company’s social strategies in motion can’t be ignored. You’ll really enjoy the Third Edition – even if you’ve read the first two.If you know what you’re doing in the social space… buy a copy for your executive team. They’ll immediately embrace your activities and start championing your efforts in the new media world.In short, you can’t publish a book called The New Rules of Marketing and PR in an internet age unless it’s updated to still be ‘New.’ David’s done exactly that and it’s worth the read!Help other customers find the most helpful reviews Was this review helpful to you? | Comment (1) C. Chapman "C.C. Chapman" May 27, 2012 at 11:10 pm 9 of 9 people found the following review helpful An Update WORTH Buying, August 8, 2011By C. Chapman “C.C. Chapman” (Milford, MA USA) – This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Kindle Edition)David is one of the few people in the online marketing and communications world that you can always depend on getting the latest and greatest information from. He doesn’t just talk about the exciting new world we live in, but he lives in and works in the world as well.Filled with updated stories, information and the latest rules that YOU need to know no matter what your business is.Have a boss who still hasn’t embraced that the world has moved beyond print and radio ads? This book makes a great gift for them to get them started embracing what you already know.Help other customers find the most helpful reviews Was this review helpful to you? | Comment Dharmesh Shah "Founder and CTO, HubSpot" May 27, 2012 at 11:16 pm 10 of 11 people found the following review helpful A must-read marketing book. Seriously., August 9, 2011By Dharmesh Shah “Founder and CTO, HubSpot” (Boston, MA) – This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Kindle Edition)Disclosure: I’m a huge, huge fan of David Meerman Scott and he is an advisor to my company, HubSpot.This is the marketing book that changed my life.When I first encountered “New Rules”, I was had just gotten into marketing (I’m a technology entrepreneur). My startup was founded on the exact principles and ideas that are in this book.I could not recommend this book more highly. It’s a practical guide to how marketing works *today* and should be required reading for all marketers and small business owners. I’ve seen these ideas applied in thousands of businesses. They work.Help other customers find the most helpful reviews Was this review helpful to you? | CommentComments are closed.