Toasting their countries Academy Award hopefuls, the GREAT British Film Reception to honor the British nominees of The 84th Annual Academy Awards took place in Los Angeles, CA on Friday (February 24).

Held at the British Consul-General Dame Barbara Hay?s Hancock Park residence, the red carpet festivities drew out former Spice Girl Victoria Beckham, Best Actor in a Leading Role nominee Gary Oldman, who showed up with wife Alexandra Edenborough, and Best Actor in a Supporting Role hopeful Kenneth Branagh.

With the gathering also marking the Los Angeles launch of the GREAT Campaign, other guests on hand included Sophie Winkleman, Jeremy Hunt, Lucy Walker, Julian Sands and Rupert Wyatt.

Of the recognition received by English actors at the 2012 Oscars, UK Culture Secretary Jeremy Hunt proudly said, “The UK has a truly world-class film industry, with amazing people both in front of and behind the camera. This not only contributes to the enormous success of Hollywood film studios but has a hugely positive impact on the British economy. As the UK gears up for The Queen?s Diamond Jubilee and the London 2012 Olympic and Paralympic Games, there?s no better time to celebrate the best Britain has to offer in film and creativity.?

Meanwhile, host of the GREAT British Film Reception, HM Consul General Dame Barbara Hay, added, ?The wealth of creative talent in Los Angeles is well-known. Our GREAT campaign, which this event launches in Los Angeles, will highlight the breadth and depth of the creative talent in Britain, as well as offering a fantastic opportunity for the world to re-discover the unique qualities that make Britain such a compelling destination ? for business and tourism, for innovation and entrepreneurship, and for study and culture.?


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