Question by Victor: What are the benefits of text message marketing ?
Answer by Mandeep
Uses & Benefits for Text SMS Marketing
Increase Sales and Brand exposure:- Text SMS Marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send Text SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption.
New Revenue Source for your business:- Using Premium SMS (PSMS), a business can create a new revenue source by offering paid services to its customers. Common services range from custom ring tones and phone wallpapers, to specialized information, such as stock price alerts. When a customer subscribes to a PSMS service, they are charged a fee, such as $ 9.99 per month, billed through the carrier on their monthly billing. The business subsequently receives payment from the carrier, approximating 50 % of the charged fee.
Mass Alert to everyone:- Since 80% of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. Text SMS Software is an ideal way for school districts to send alerts to parents regarding school closings, changes in schedules…etc.
BENEFITS OF Text SMS MARKETING CAMPAIGNS:
The benefits of including mobile marketing in your overall marketing strategy are numerous:
Deliverability:As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign.
Qualified Recipients:Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products.
Flexibility:With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store on slow nights (“Make a purchase within x hours, and receive a xx % discount!”), or clearing out overstock items before end of month. This is the new “Blue Light Special”!
Range of Use:Mobile marketing can be used for a wide range of purposes: announcing new product, one-day specials, new store openings, special events…etc. Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.
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