Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™[wpramazon asin=”0983330735″]Find More Text Message Marketing ProductsRelated Posts: SMS Marketing - Have U heard about (Short Message…By Dean Schlenker|2013-01-11T14:24:29+00:00January 11th, 2013|Text Message Marketing|3 CommentsShare This Story, Choose Your Platform!FacebookTwitterRedditLinkedInTumblrPinterestVkEmail About the Author: Dean Schlenker Related Posts Mobile Market Creator – Text Message Marketing Mobile Market Creator – Text Message Marketing Getting Started With Text Message Marketing Using Club Texting Getting Started With Text Message Marketing Using Club Texting Curation Nation: How to Win in a World Where Consumers are Creators Curation Nation: How to Win in a World Where Consumers are Creators SMS Text Message Marketing SMS Text Message Marketing Food Not Bombs – Logo * Food Not Bombs – Logo * 3 Comments Peep Laja January 11, 2013 at 2:33 pm 2 of 2 people found the following review helpful I use this book to train my new hires, September 3, 2012By Peep Laja – This review is from: Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist? (Paperback)There are many things I love about this book.* It really is packed with excellent content. It gives you a systematic approach (an equation!) to getting more results online.* The conversational style. Brian Massey has done a great job making something technical (and possibly boring) simple and interesting.* At less than 200 pages, it’s a relatively quick read.If you’re a marketer or a business owner looking to learn more about boosting sales online and decreasing abandonment rates, this is a must-read book.Note: if you’re a conversion optimization pro, the book is not written for you (you’ll probably discover some new nuggets, but much will be already familiar to you).I actually use this book now to train my new hires about conversion optimization. No other book explains important and sometimes complicated concept so elegantly and simply.Get it.Help other customers find the most helpful reviews Was this review helpful to you? | Comment Andrew Davis "TPL Drew" January 11, 2013 at 2:48 pm 4 of 5 people found the following review helpful One Flight Insight That Changed the Way I View My Web Presence, July 24, 2012By Andrew Davis “TPL Drew” (Boston, MA) – This review is from: Your Customer Creation Equation: Unexpected Website Formulas of The Conversion ScientistTM (Kindle Edition)Customer Video Review Length:: 2:27 MinsBrian Massey is the Mr. Wizard of the digital marketing world. He’s, what he calls a Conversion Scientist.In this book he lays out the simple steps, tools and processes you can embrace to increase the quality of your leads or the sales on your website. Your Customer Creation Equation enables you to convince your clients – or co-workers – that the changes you’re making in the web world can make a big impact on your bottom line – and he does it all with science.I can see the book being invaluable for everyone from a consultant (like me) to your marcomm team members or even an e-commerce director who’s looking for the no-nonsense approach to enhancing your entire web presence. If you’re feeling overwhelmed – he’ll show you where to start and take you through some great case studies while he points you to easy-to-use tools and web resources that will change the way you measure your success online.I thoroughly enjoyed the action-oriented approach Mr. Massey has created and I’m eager to implement his ideas to transform the quality of my leads. Thanks Brian!Help other customers find the most helpful reviews Was this review helpful to you? | Comment Anonymous January 11, 2013 at 2:55 pm Great Book for Veterans and Newbies Alike!, January 10, 2013By Darclene Lewis – Amazon Verified Purchase(What’s this?) This review is from: Your Customer Creation Equation: Unexpected Formulas of The Conversion ScientistTM (Kindle Edition)I am a “Newbie” to online marketing, however, I’ve read a lot, attended webinars, etc. This book, with it’s analogies, made many things crystal clear for the very first time. (Comparing a blog to a volcano, illustrating “marketing batteries” as having the same three components as mobile phone batteries, “abandoners” to Cholesterol, there are good and bad.) It is written very well by a guy who is a clear thinker, knows his stuff, and even better, knows how to teach it to others so they can go out and implement!Help other customers find the most helpful reviews Was this review helpful to you? | CommentComments are closed.